Strategies for maximum pay-per-click success

Step 3
Put yourself in front of your best potential customers.

You're now almost ready to put your newfound knowledge to profitable use and start buying targeted traffic in the pay-per-click search engines. I say almost because there is one more important step you may need to take...

Do you know who your target market is? Do you have an accurate profile of the folks who are purchasing from your web site? And do you know what keywords they're searching to find your web site?

If you're not sure, then I'm afraid you'll need to do a bit more homework before you start purchasing traffic because until you know who your customers are and what keywords they're using to find your web site, you risk wasting money on unqualified traffic.

The best way to learn who your customers are and why they bought your product is by speaking with them directly. Get on the phone, do an e-mail survey, offer a free gift for feedback, whatever it takes! The more you know about the people who have already bought from you, the easier it will be to target new customers.

However, another way you can figure out which keywords your target market prefers is by using WordTracker, an online tool that collects the search results from 24 major search engines and compiles them into a database which is constantly being updated.

With WordTracker, you can simply type in your keyword or key phrase, and it will return a list of related keywords and phrases. This is a really useful feature because it will often produce keyword combinations that you may not have thought of!

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