Strategies for maximum pay-per-click success

Step 4
Use this information to purchase traffic in the pay-per-click search engines

Now that you know the keywords and phrases that your best potential customers are typing into the search engines, and you know the worth of one visitor to your web site, you're ready to start purchasing traffic. You can start bidding on the targeted keywords and phrases that you've researched based on what one visitor to your web site is worth.

In the earlier example, a single visitor to your site was worth 20 pence. So you could afford to bid as much as 20 pence per visitor in the pay-per-click search engines without losing money.

Now of course, you'd probably want to bid significantly less than that, because you'll want to still turn a profit. But if you were to bid 7 pence per visitor, and it took 122.8 visitors to close a sale, your profits would still be quite substantial:

(20 pence profit per visitor - 7 pence advertising cost per visitor) X 122.8 visitors to close the sale = £15.96 Total Net Profit Per Sale

Sure, your net profits drop a bit when you pay for advertising, rather than rely on free sources of traffic. However, you need to remember that your total sales volume is going to go up, perhaps considerably, as long as you purchase targeted traffic! And that means more cash in your pocket at the end of the day!

Follow this link to Pay-Per-Click Search engines.

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