Web sites require active and on-going promotion, not only to achieve the necessary volume of traffic, but also to attract the right visitors. Securing a high ranking on most of the major search engines is a crucial part of this, yet many businesses still leave it to chance.

Our objective in web site promotion is to generate more sales for your business through intelligent promotion of your site in search engines and directories.

Before we can do anything to promote a web site we need to carry out a web site analysis. A web site analysis provides a fully documented report, which details the search Engine friendliness of your web site including:
- current position within major search engines
- design and navigation analysis
- visual representation
- meta tag and URL analysis
- suggested action to be taken

A web site analysis costs £95.00. There is no long-term commitment and findings and suggestions will be documented for your personal use. From the report we are able to determine what is required to web optimise your site for search engines and directories.

Web optimisation is a service developed to maximise your rankings within search engines and directories.

Effective web site promotion means providing search engines with the exact information required to effectively index and rank a web site. Our highly specialised method of promotion within search engines has been tried and tested and provides excellent results.

It is a totally managed service provided by Lakeshost.com, specialists in web site optimisation techniques.

95% of traffic to web sites is generated by search engines and directories. The larger search engines each attract over 40 million users a month. We can drive users to your site through intelligent promotion to search engines.

Many websites contain information that is completely ignored by search engines because search engines cannot interpret information that is not text based such as flash movies, graphics and animations.

It is therefore essential to provide alternative information to search engines in order to boost a site's rankings. This is achieved by employing a number of strategies such as - The intelligent use of Titles, Meta Tags, Key Words, Key Phrases, Alt Tags and other stealth techniques that help the search Engine spiders to index your web site.

Effective web optimisation will help to drive targeted traffic to your site and will result in:
1 New business leads
2 Enquiries with a higher relevancy than normal
3 Greater return on investment
4 Greater Brand awareness

Web optimisation Options

The following services can be combined into a package to suit your individual requirements.

Website Analysis

This includes detailed analysis of your existing Meta tags, keywords and keyword phrases. It also includes our suggestions as to what keywords/phrases should be used. All of this is supported by research based evidence and other data. We also advise on a site's build, technical and navigational criteria.
£95.00 one off fee

Manual submissions to top 20 UK, European and Global Search engines/Directories

It is essential that a site is registered manually with each of the main Search engines/Directories for 2 main reasons: Firstly they each have different ranking criteria which need to be addressed by someone with the correct skills and up to the minute knowledge and secondly because an increasing number no longer accept automated submissions.
£175.00 per month.

Paid Directory Listings

Yahoo - £295.00 one off fee
Inktomi - £75.00 per annum
Looksmart - £295.00 per annum

Further Information

For further information, please follow this link to Web-Optimisation.com.