Web sites require active and on-going promotion, not only to achieve the necessary volume of traffic, but also to attract the right visitors. Securing a high ranking on most of the major search engines is a crucial part of this, yet many businesses still leave it to chance.
Our objective in web site promotion is to generate more sales for your business through intelligent promotion of your site in search engines and directories.
Before we can do anything to promote a web site we need to carry out a web
site analysis. A web site analysis provides a fully documented report, which
details the search Engine friendliness of your web site including:
- current position within major search engines
- design and navigation analysis
- visual representation
- meta tag and URL analysis
- suggested action to be taken
A web site analysis costs £95.00. There is no long-term commitment and findings and suggestions will be documented for your personal use. From the report we are able to determine what is required to Web-Optimise your site for search engines and directories.
Web-Optimisation is a service developed to maximise your rankings within search engines and directories.
Effective web site promotion means providing search engines with the exact information required to effectively index and rank a web site. Our highly specialised method of promotion within search engines has been tried and tested and provides excellent results.
It is a totally managed service provided by Lakeshost.com, specialists in web site optimisation techniques.
95% of traffic to web sites is generated by search engines and directories. The larger search engines each attract over 40 million users a month. We can drive users to your site through intelligent promotion to search engines.
Many websites contain information that is completely ignored by search engines because search engines cannot interpret information that is not text based such as flash movies, graphics and animations.
It is therefore essential to provide alternative information to search engines in order to boost a site's rankings. This is achieved by employing a number of strategies such as - The intelligent use of Titles, Meta Tags, Key Words, Key Phrases, Alt Tags and other stealth techniques that help the search Engine spiders to index your web site.
Effective Web-Optimisation will help to drive targeted traffic to your site
and will result in:
1 New business leads
2 Enquiries with a higher relevancy than normal
3 Greater return on investment
4 Greater Brand awareness
The following services can be combined into a package to suit your individual requirements.
This includes detailed analysis of your existing Meta tags, keywords
and keyword phrases. It also includes our suggestions as to what keywords/phrases
should be used. All of this is supported by research based evidence and other
data. We also advise on a site's build, technical and navigational criteria.
£95.00 one off fee
The main aim of this is to ensure that the site in question achieves
maximum 'link popularity'. High on many Search Engine's criteria when ranking
a site are the number of reciprocal links that it exhibits. This process is
repeated monthly.
£45.00 per month.
It is essential that a site is registered manually with each of
the main Search engines/Directories for 2 main reasons: Firstly they each have
different ranking criteria which need to be addressed by someone with the correct
skills and up to the minute knowledge and secondly because an increasing number
no longer accept automated submissions.
£175.00 per month.
Yahoo - £295.00 one off fee
Inktomi - £75.00 per annum
Looksmart - £295.00 per annum
Creation of any number of stealth pages tailored to specific search
engines for specific products and/or services. The use of this technique helps
to achieve the highest rankings for your site.
Set up - £395.00 one off fee
Maintenance - £50.00 per month per site section
From £60.00 per report per month
For further information, please follow this link to Web-Optimisation.com.
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